Internet marketing or web marketing consists of search engine optimization (SEO), social networking, online public relations, and email marketing and online branding tactics.  Sharing your website with the world is one of the most important aspects and/or tasks as a business owner or organization.  Making sure the online community knows about your site and able to find the information in a user friendly manner are very important.  Web marketing will help your organization not only share information, events, activities and announcements with the world but also build a stronger community fan base, get feedback and comments.  The goal is to increase site visits and to build a client, fan and/or customer database.  Building keyword relevance in search engines is a top priority.  Search engine optimization (SEO) helps to insure your organization is found at the top or on the first page of Google’s search engine result page (SERP’s).  Utilizing these tools helps build keyword relevance which will allow the AHPA website to be ranked higher.  There are six web marketing groups.  It is not recommended to piece out the web marketing strategy as each group affects the success of the other supplemental groups.  Utilizing the recommended tools maximizes potential.